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Sugar Inc. lets bloggers make money off shopaholics

Girly blog company Sugar Inc. has announced a new affiliate marketing program for bloggers, based on ShopStyle, the social-shopping and product-search site that it acquired last year. It's called ShopSense.

Here's how it works: if style, culture, or shopping bloggers write about a given product that's in the ShopStyle directory, they can add a ShopStyle widget so that readers can actually buy the product or can use the ShopStyle API to further customize the app. The blogger gets a cut of the revenue.

Sugar started as a content company, with an inaugural celebrity gossip brand called PopSugar, … Read more

Sugar Inc. launches OnSugar blogging platform

Women's blog network Sugar Inc. has made a surprise move: it's giving users access to its platform so that they can create their own blogs. The San Francisco-based company made the announcement through a post on its tech blog, Geeksugar.

The new system, called OnSugar, promises a "sweet and simple" alternative to services like Google's Blogger and Six Apart's TypePad. Powered by the Drupal open-source platform, it will give bloggers free access to Sugar's tools for creating multiple kinds of posts: regular text posts as well as photo galleries, polls, quotations, videos, and … Read more

Sugar's shopping spree goes on with Coutorture buy

Rainbow-hued blog network Sugar Inc. is on one heck of a shopping spree: last month, the women's media company purchased social shopping site ShopStyle, and now it's bought fashion-centric blog hub Coutorture Media.

No financial terms were disclosed.

Coutorture, which will remain a standalone site despite the new Sugar affiliation, isn't a blog network in the traditional sense. The 230+ blogs that it counts under its trendy umbrella aren't officially run by the site, nor are they part of an advertising network like Glam Media; they're the fashion-related blogs run by Coutorture readers who have … Read more

SugarLoving: Sugar Inc.'s saccharine answer to Digg

Sugar Inc., the women's-oriented blog network that grew out of a single celebrity gossip title and now encompasses about a dozen others with the word "Sugar" in the title, has now branched into social news. On Monday, the company launched SugarLoving, which is a way for you to submit links that you "heart." Essentially, the model is similar to that of social news pioneer Digg. But SugarLoving is so cute and huggable, there isn't even a way for you to "bury" links that you don't like! Aww! We're all friends … Read more

Sugar to sweeten its girly offerings with ShopStyle grab

Blog network Sugar Publishing, which operates a popular array of pastel-hued women's lifestyle and entertainment titles, has agreed to acquire social shopping start-up ShopStyle.com for an undisclosed amount.

ShopStyle, which competes with sites like ThisNext and StyleHive, aims to make it easier to search multiple retail sites at once and lets members create personal "look books" and network with other digital shopaholics.

In addition, the San Francisco-based blog network has officially changed its name from Sugar Publishing to Sugar Inc. "to better reflect its growing reach and expansion over the past year." Presumably, that'… Read more