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How to avoid becoming the 'zombie' app
Getting your app discovered is one challenge, but how about sustaining user interest?
If your smartphone is like mine, you have a lot of apps that were downloaded on a whim or a recommendation sitting in the apps folder or on the home page, completely untouched. Or perhaps you have a game, productivity, or entertainment app that you obsessively used for a few days only to burn out on it.
It's the phenomenon of the "zombie app," which sits unused on a smartphone, taking up space on the device and destined to be dumped down the line. … Read more
