Today we're putting dots on everything!
Expect to see tons of new domain extensions crop up, like .app or .baby. Hundreds of companies, including Google, Amazon and Apple, have applied to oversee new domains. If there's more than one application for a word (Google and Johnson & Johnson are battling for .baby), then the two companies will have to duke it out or it'll go to an auction. There are also some controversial ones, like .sucks. You can really see how .sucks can, well, suck for brands. Hard to see a useful purpose for that domain aside … Read more