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Calendar tears off its own pages
Here in San Francisco, where the seasons consist of rain, fog, sun, and more fog, we don't really get to enjoy the beauty of falling autumn leaves. At least we can get a vague approximation of the process via the Stihl Autumn Calendar 2010.
On a daily basis, the calendar automatically tears off and drops its own pages, which are designed to look like leaves in various fall hues. It accomplishes that by ripping out the bookbinding thread along its spine using a motorized reel.
Ad agency Euro RSCG in Dusseldorf, Germany, came up with the idea to promote … Read more
