Google has sold its Radio Automation business to WideOrbit, a provider of business management software for media companies, the search giant announced Wednesday.
Included in the sale were all the assets of Google's radio automation business, including Google Radio Automation, Maestro, and SS32.
Radio automation helps broadcasters manage and program music, ads, and other content through customizable software. Maestro and SS32 are two specific automation systems used by many radio stations.
Started in 1999, San-Francisco-based WideOrbit is considered one of the leading business software providers for broadcast and cable companies. WideOrbit offers several products for media outlets, designed to … Read more