I recently stood at the end cap of a grocery store aisle, doing a double-take at a stack of macaroni-and-cheese boxes. I rubbed my eyes. I wasn't seeing things. Teenage Mutant Ninja Turtles Kraft mac and cheese is a real thing. And it's not alone. Geek marketing of foods is a trend.
There are Angry Birds fruit gummies, Super Mario Campbell's chicken noodle soup cans, Spider-Man Cheez-It crackers, Iron Man candies, and some sort of mysterious juice beverage with the Incredible Hulk's roid-rage head on top of it. I bought them all. I poked and prodded them. I inspected Yoda's apple-flavored gummy ears. I held crackers up into the light to evaluate the artwork. I even ate them.… Read more