Continuing on its buying jag, Yahoo acquired mobile-marketing company Sparq. This is just one of several small startups Yahoo has gotten its hands on in the past few months.
Sparq lets users switch between apps on their smartphones and could be enticing to marketers because it is said to drive people's app usage. Having Sparq integrated into Yahoo could help Yahoo boost and monetize its mobile audience.
"We are uber passionate about mobile -- we've been striving to build the best mobile platform possible, and are excited to continue upon that goal with Yahoo," Sparq founder … Read more