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Sony X Headphones have Simon Cowell's backing
If you've watched any "American Idol" the last couple of years, you've probably noticed a heavy dose of record impresario Jimmy Iovine's Beats headphones on the show -- from the hat that he always wears to the omnipresence of the product itself. It's awful in many ways, but that's what corporate sponsorship is all about. And it seems to be working as plenty of teenagers keep asking their parents for overpriced $300 headphones for their birthdays.
Well, Simon Cowell and Sony want in on the celebrity headphone action and have released the $299 … Read more
