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SocialMedia, BuddyMedia team up on social ads

Here's a deal that never could've happened in the absence of the developer platform craze: SocialMedia, a media network that focuses on the fledgling niche of "engagement ads," is set to announce a partnership with BuddyMedia, which creates branded applications for clients.

More specifically, SocialMedia clients will have access to BuddyMedia's new analytics and research product, which it calls "BuddyBrain" and formally launched last week. BuddyMedia licenses BuddyBrain as part of a program that it calls "App-vertising Resellers," and the two companies have already teamed up on ad campaigns for clients … Read more

SocialMedia to unveil 'friendship ranks'

Know how to win friends and influence people? Advertisers want you to peddle their stuff to peers on Facebook and MySpace.

Internet start-ups out to crack the problem of advertising on social networks are developing ad technology that can analyze which people are most influential to their friends on social networks so that they can target those people with pass-it-on messages about Apple's latest iPhone or The Incredible Hulk movie.

The upstarts are basically scouting for the social-media equivalent of a Typhoid Mary who can spread a message, with effectiveness, to friends on sites like MySpace or Facebook.

Two … Read more

Exec: Ad industry must think small to tap social sites

NEW YORK--"Social media is killing Internet advertising," said Seth Goldstein, co-founder and CEO of SocialMedia Networks, as a roomful of ad-industry types at midtown Manhattan's Roosevelt Hotel put down their BlackBerrys and pulled out their pens and notebooks.

They were eager to hear Goldstein, whose keynote kicked off Monday's User-Generated Content and Social Media conference organized by the Interactive Advertising Bureau's IAB Leadership Forum. That's because nobody in the ad industry has figured out how to turn the social-networking craze into a real moneymaker. Silicon Valley-based SocialMedia, an ad network that touts itself … Read more