socialcast

Twitter while you work: Socialcast makes it good for your career

The enterprise microblogging service Socialcast is getting some interesting analytical functions. Unlike the data you can get from Bitly (the closest most people get to seeing real analytics on microblogging), Socialcast's new Social Business Intelligence feature is designed to help the mucky-mucks in your company "understand the social dynamics or your organization," not just see traffic patterns.

If your company uses the Socialcast service for more than just occasional hobbyist microblogging--that is, if whoever hooked up your company with Socialcast also set up the important features the service offers, like integration into CRM, wikis, employee blogs, and … Read more

Socialcast rolls out workplace 'discovery engine'

Socialcast, a company that impressively applies to business ideas from FriendFeed and Twitter, continues to refine its product.

The vision for a new release of the service, according to CEO Timothy Young, is to make it a universal, real-time platform for business communication. This means precisely nothing by itself. What the company is trying to do is this: take its FriendFeed-like person-to-person messaging system, and make it communicate with business tools like bug databases and CRM systems. So, for example, if you're subscribed to Suzy Sunshine in Sales, and she publishes a call report in Salesforce, you'll see … Read more

Webware Radar: Google adds third-party ad widgets to DoubleClick

Adgregate Markets, a company that allows users to access advertisements through banner widgets, has signed a deal with Google DoubleClick, the company announced Tuesday. The company's ShopAds widget, which displays ads and sale information on a Web page in place of a banner, is now available to all Google DoubleClick users. Whenever a user views the widget and sees something they'd like to buy, they can click on the ad in the widget and automatically "add it to the cart." They can then buy the product without leaving the page they're on.

Neither Adgregate Markets … Read more

Yammer: A 'Twitter for the enterprise'

I recently covered Socialcast, a "Friendfeed for business," and liked it a lot. It takes emerging social interaction models that people are just now getting accustomed to and adapts them for business.

Here at TechCrunch50, the idea is also in evidence with Yammer, more of a "Twitter for business" than Socialcast, since it doesn't seem to be able to pull in external feeds the same way.

However, users can have threaded discussions, as they can on FriendFeed. Users can also use "hashtags" for tagging topics, and they can follow just those tags. Useful … Read more

Socialcast is FriendFeed for your business

Socialcast on Tuesday is launching a revision of its group communication service. Originally released in 2007, Tuesday's update has a much cleaner and more contemporary interface, and liberally borrows features and ideas from social sites such as Facebook, Twitter, and FriendFeed.

I was very impressed by the demo I got last week. Socialcast appears to have a solid, lightweight product for business communication that could help workers (along with customers and clients) keep up to date with each other, and could also reduce in-company e-mail spam.

The underlying principle of Socialcast is that users enter their status messages, questions, … Read more