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Snowballs undies want to help men (and their sperm) chill out
In journalism, there's a phrase you'll often hear that refers to the paragraph toward the beginning of a story that sums it all up in a nutshell. We call it the "nut graph," and as you're about to read, it's a term that's never been more appropriate than in the case of Joshua Shoemake's current project on Kickstarter.
Shoemake is looking to crowdfund $20,000 for the first production run of Snowballs, a specially designed pair of men's underwear loaded with ice packs that cool down the scrotum and testes in hopes of increasing sperm count and mobility (and ergo, fertility)… Read more
