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How 3D ads will make their way on to your phone
When it comes to mobile devices, do people care about 3D content?
It's a topic I've been wrestling with since the emergence of the HTC Evo 3D, the first 3D-capable smartphone. I came to the conclusion that it was largely a gimmick, or something that piques your interest but quickly fades away. For some, it's just a bit of headache-inducing flash.
Still, that hasn't stopped more companies from moving into the area. The latest two are media startup Cooliris and mobile advertising company Smaato, which recently said they were partnering to deliver 3D advertisements on mobile … Read more
