shopstyle

Sugar Inc. lets bloggers make money off shopaholics

Girly blog company Sugar Inc. has announced a new affiliate marketing program for bloggers, based on ShopStyle, the social-shopping and product-search site that it acquired last year. It's called ShopSense.

Here's how it works: if style, culture, or shopping bloggers write about a given product that's in the ShopStyle directory, they can add a ShopStyle widget so that readers can actually buy the product or can use the ShopStyle API to further customize the app. The blogger gets a cut of the revenue.

Sugar started as a content company, with an inaugural celebrity gossip brand called PopSugar, … Read more

Sugar's shopping spree goes on with Coutorture buy

Rainbow-hued blog network Sugar Inc. is on one heck of a shopping spree: last month, the women's media company purchased social shopping site ShopStyle, and now it's bought fashion-centric blog hub Coutorture Media.

No financial terms were disclosed.

Coutorture, which will remain a standalone site despite the new Sugar affiliation, isn't a blog network in the traditional sense. The 230+ blogs that it counts under its trendy umbrella aren't officially run by the site, nor are they part of an advertising network like Glam Media; they're the fashion-related blogs run by Coutorture readers who have … Read more

Sugar to sweeten its girly offerings with ShopStyle grab

Blog network Sugar Publishing, which operates a popular array of pastel-hued women's lifestyle and entertainment titles, has agreed to acquire social shopping start-up ShopStyle.com for an undisclosed amount.

ShopStyle, which competes with sites like ThisNext and StyleHive, aims to make it easier to search multiple retail sites at once and lets members create personal "look books" and network with other digital shopaholics.

In addition, the San Francisco-based blog network has officially changed its name from Sugar Publishing to Sugar Inc. "to better reflect its growing reach and expansion over the past year." Presumably, that'… Read more

ShopStyle, the search engine for fashionistas

Hey, style freaks: here's another reason to spend more time on the Internet. ShopStyle is a search engine that will paw through the inventories of all kinds of online clothing sites to find exactly what you're searching for. I'm not much of an online shopper since I like to try things on before buying them, but I can see ShopStyle being a very valuable search tool for people who dig the bargains that can be found on clothing sites.

We're not talking a simple Froogle-style interface here. ShopStyle is very Ajax-y. Search results scroll sideways, … Read more