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ShirtsMyWay: Like The Sims, but for menswear
I've been told more than once that skills learned from video games don't really translate to the real world. To those who have told me this, I can only say: neener-neener-neener.
More and more companies are offering customers the choice to customize the products they buy. Vans, among others, allows you to create your own shoes. Heck, I've even seen a build-your-own-toy-lightsaber kit that I really wanted to buy for my son.
But this is a new wrinkle to me.
(Pause for inevitable laughter.)
The folks at ShirtsMyWay have set up a process in which for about $75 and a few minutes of your day, you can design your own men's dress shirt. Why is this thrilling, exactly? I'll tell you why. Have you ever noticed that roughly 99 percent (anecdotal research on my part) of all clothing stores are devoted to women's apparel?
Seriously, if you're a guy, you've got like maybe four colors and two styles of dress shirt to choose from. I'm not quite the average male, I suppose, but I know I would be more inclined to wear a dress shirt without the threat of death if I got to have some say about what my shirt looked like.
This is where those video game skills come in handy. The process goes roughly like this: you go to the ShirtsMyWay site, and you choose from 25 different fabrics. That's just the first part. Via the site's very user-friendly interface, you will then decide on just about every aspect of your shirt's creation.
It reminded me a lot of playing The Sims.… Read more
