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How sweepstakes, contests can drive app downloads, usage
People love prizes. And that's the core belief animating a start up called SherLabs.
Through a product called TapFame, the company offers game developers the ability to drop an instant sweepstakes or leaderboard contest into their apps, which presumably would drive interest and downloads.
It's a unique take on the issue of app discovery, which I've written a lot about -- and which continues to be an issue for the middle and lower tiers of developers. Developers want their apps to be noticed, but the market is so crowded, it's hard to stand out without spending … Read more
