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Why Google is ditching search
There has been a huge maelstrom about Google integrating Google+ into its search links. And it all misses the point.
Twitter and others are complaining that Google is throwing its massive 65 percent plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting. What's important is what's trending, and algorithms can get a sense of that with just a subset of everything that's getting shared on the Web.
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