schiller

Just a day before Samsung is expected to roll out its next flagship smartphone running Google's Android, Apple's marketing chief is starting a spin cycle.

In a brief interview with the Wall Street Journal this afternoon, Apple's marketing chief Phil Schiller slammed Google's smartphone platform, calling it fragmented, difficult to use, and suggesting that phones running Android are typically given out as free, entry-level devices by carriers.

"When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with,&… Read more

Apple marketing chief Phil Schiller has been a semi-regular Twitter user since 2008, though mostly tweets about things like music, movies and sports.

But that changed earlier today with a post linking to F-Secure Labs' latest quarterly Mobile Threat report, with a casual mention to "be safe out there."

The 29-page report's (PDF) key finding is that malware on Google's Android is getting worse, in part because of the platform's brisk growth and a new variant of malware that spread using SMS.

"Android malware has been strengthening its position in the mobile threat scene,&… Read more

The mystery of whether Apple will come out with a lower-priced iPhone has taken a new twist.

The Reuters news agency this morning cryptically withdrew a story it had written yesterday pegged to remarks purportedly made by Apple's Phil Schiller in China. That story had been based on a report in the Shanghai Evening News, which Reuters said, ever so tersely in a short replacement post, "was subsequently updated with substantial changes to its content."

That was it -- "substantial changes," with no elaboration. Intriguing, yes. But also frustratingly vague.

We spent a good part … Read more

LAS VEGAS--I had always fancied that when CES comes along, Apple's devious PR people sit around and wonder which little rumor to toss out, just to turn the heads of those who gawp here.

Of course, there's no proof that this week's hearty rumor -- that Apple will produce a cheaper iPhone -- came from Cupertino, but the leak seemed timed with a stroke of mischief regardless.

So as CES reaches its later stages, news emerges that Apple's SVP of worldwide marketing, Phil Schiller, has declared himself on the subject -- a declaration that can be roughly summarized as "Hah." … Read more

Fresh off the introduction of its latest products, Apple marketing chief Phil Schiller explained his company's abandonment of built-in optical drives in its new Macbooks and iMacs. 

"These old technologies are holding us back," he told Time. "They're anchors on where we want to go. We find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions -- our customers have given us a lot of trust." 

Full coverage of Apple's iPad mini and other announcements

The senior vice president … Read more

Apple marketing chief Phil Schiller believes the iPad Mini warrants a higher price over its rivals since it offers higher quality.

In an interview with Reuters, Schiller defended the price of the new 7.9-inch tablet, pointing out that customers have been willing to pay more for the 9.7-inch iPad over competing devices.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller told Reuters. "And now you can get a device that'… Read more

Tim Cook came prepared to dazzle the crowd of Apple employees, friends and journalists covering the iPad, iMac and Macbook product unveilings. Dressed in Apple casual, a long-sleeved, blue-grey polo shirt and dark slacks, Cook stalked the stage at the California Theater in San Jose and seemed to find a more animated voice for his remarks than at past events he hosted.

He gave special vocal emphasis to words like "billion," "amazing," "cool," "phenomenal," "absolutely incredible,"  and "thin," one of the major product themes of the day. … Read more

Apple has reportedly responded to at least one complaint about the scratches and chips being discovered on the iPhone 5.

"Any aluminum product may scratch or chip with use, exposing its natural silver color," Apple Senior Marketing VP Phil Schiller said in an e-mail, according to 9to5Mac. "That is normal."

Schiller apparently made the comment in an e-mail sent in response to iPhone 5 user "Alex." E-mailing Schiller that he loves his new iPhone, Alex asked about the scuffs, scratches, and marks appearing around the band and wondered if Apple had plans to fix … Read more

SAN JOSE, Calif. -- To help tell the story of how it came up with the iPhone and the iPad, Apple enlisted the same man it uses to sell the products to potential customers.

Apple's marketing chief, Phil Schiller, who is a frequent face at the company's product launches, retold the creation story of the iPhone and the iPad -- a slightly expanded version of the tale jurors heard during the company's opening statements earlier this week. He also gave the world a glimpse of a secret portion of Apple's marketing strategy -- how much it … Read more