If your job is to man a large company's Twitter account, it can be troubling task. It feels like you've been married to your customers for a very long time. They complain. They whine. They occasionally call you names.
Still, it's best to read what they send to you before you emit a standard reply that has been agreed by marketing, HR and a team of several cold-faced lawyers.
I mention this because of a slightly amusing exchange that crossed my Twitter feed this week. In the left corner was Sam's Club. In the right, … Read more