A new company developing location-based coupon systems won Ford's contest to integrate an app with Sync at the TechCrunch Disrupt Hackathon. Developers from Roximity spent last weekend adapting their app to use Sync's voice command and display capabilities, making its service available in the car. Ford announced the winner of its contest this week.
Roximity is currently operating under the radar, with only a coming soon sign on its Web site. The company will offer coupons based on a user's location, through either a smartphone app or, as the Ford development indicates, a car.
Roximity's system … Read more