For Harman, you are your phone
Harman International, in looking for a way to personalize the in-car experience, found that the most unique thing everyone carries is a phone. In its demonstration of a new dashboard electronics system, Harman pointed out that people are more likely to loan someone else their car keys than their phones.
At the 2012 Geneva auto show, Harman used Rinspeed's Dock+Go concept car to show off the new system. In the car we had a number of smartphones, each equipped with near field communications, belonging to a variety of different people (set up for the purposes of the demonstration). … Read more