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Rescuecom drops trademark suit against Google

PC support company Rescuecom has dropped a trademark lawsuit against Google, giving it time to defend itself against a similar suit filed by Best Buy.

Rescuecom declared "victory" in a press release Friday, although it wasn't clear if anything had changed since Rescuecom was able to win an appeal of a 2006 decision dismissing its lawsuit over Google's keyword-based ad system. Rescuecom objected to the fact that competitors could buy ads that would appear when Google users searched for "Rescuecom," and was able to convince a federal court last year to rehear the case … Read more

Google hit with new lawsuit over ad keywords

About a month after an appeals court revived a trademark lawsuit over Google's keyword sales, another suit has surfaced in Texas.

Ars Technica spotted Firepond's lawsuit, filed Monday in Texas, against Google over whether Google should be allowed to sell keywords bearing a company's trademark to its competitors. A similar suit involving PC support company Rescuecom was brought back to life in April by an appeals court after initially being dismissed in 2006.

The issue is whether Coke, for example, should be allowed to buy keywords such as Pepsi and place ads for Coke products on searches … Read more