Ad: Manage updates with the Download App
ie8 fix

recyclebank

Google tests game-mechanics strategies with Recyclebank

It looks like Google has taken an interest in a start-up called Recyclebank, which offers points and rewards for "green" actions like joining curbside recycling programs and installing eco-friendly appliances--it's using it as a test bed for a new beta version of its Google Analytics tracking tool.

More specifically, along with a consumer research company called ROI Research, Google Analytics will be parsing the progress and results of Recyclebank's impending "Green Your Home Challenge," and then releasing a research paper about the whole process. The contest in question is taking place over the course … Read more

Cash in trash: RecycleBank gets hefty funding

RecycleBank on Tuesday said that it has raised $30 million to increase its operations in the U.S. and expand into Europe.

The series B round came from Kleiner Perkins Caufield & Byers, RRE Ventures, Sigma Partners, and The Westly Group.

The company has developed a novel business model to incentivize consumers to recycle more.

It gives households points based on the total weight of what they recycle rather than throw away. Those points can be redeemed to purchase more consumer goods, like food and coffee.

So far, RecycleBank has gotten 40 municipalities in the northeastern United States to sign … Read more