Unlike many video game studios that hire animators and 3D artists with backgrounds in game design, Ubisoft reports that it can now recruit traditional painters, illustrators, and graphic designers to design a video game world.
The game studio did just that in creating Rayman Origins, a game for which it translated traditional 2D art into video game scenes via its new digital-art tool, UbiArts. Rather than having to reinterpret 2D art into 3D-rendered imagery, UbiArts lets 2D talent directly create a game.
Rayman Origins, set for a November 15 release, is the latest game in the long-running franchise. Rayman was Ubisoft's first hero and the first major franchise for the publisher in 1995. Since then, Ubisoft has released three more games in the franchise and positioned it as an art-centric game with picturesque graphics and environments.
According to UbiArts inventor and Rayman creator Michel Ancel, Ubisoft wanted to return to the roots of visual creation.
"We wanted to work with people who haven't typically worked in the gaming industry to get a fresh perspective," Ancel said from France. "So we found artists of all kinds--people in animation studios, painters--and we used a scanner to take their home drawings and put them directly into an engine." … Read more