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Why did Rakuten invest so much in Pinterest? Integration

Pinterest surprised Silicon Valley with the announcement overnight of a $100 million funding round led by Japanese e-commerce company Rakuten.

According to AllThingsDigital, more than $50 million of that sum came from Rakuten.

Why would Rakuten, which generated $4.7 billion in revenue last year, invest so much cash in Pinterest? According to TechCrunch, it may have a lot to do with Rakuten's interest in building its e-commerce business.

Rakuten offers user IDs similar to those from Amazon and Apple. Once people log in to a Rakuten or Rakuten-associated Web site, they can make purchases with the payment information … Read more

Pinterest pins down $100M in new funding

Last update: May 17 at 4:38 a.m. PT.

Pinterest has garnered investment interest from one of the world's largest Internet service providers, in a move that could value the social photo-sharing service at $1.5 billion.

Rakuten, which runs the largest e-commerce site in Japan, announced Thursday that it is leading a $100 million round of investment in Pinterest. Participating in the round are existing investors Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, along with an unspecified number of angel investors.

Rakuten's portion of the funding is in excess of $50 million, according to All Things D, … Read more