The big guns of customer relationship management--Oracle and Salesforce.com--continue to vie for dominance through acquisitions.
Back in March, Salesforce.com enhanced its social strategy and Service Cloud 3 offer with a $326 million purchase of Radian6, the popular social-media monitoring platform. Last week, Oracle made competitive moves to boost its cloud business announcing a $1.5 billion purchase of RightNow, the customer service monitoring company. For that price, Oracle will get a nice set of social cloud applications and some 2,000 reported customers.
Oracle's stockpile of cash and savvy acquisitions has heated up its rivalry with Salesforce … Read more