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CRM rivals invest in social and cloud

The big guns of customer relationship management--Oracle and Salesforce.com--continue to vie for dominance through acquisitions.

Back in March, Salesforce.com enhanced its social strategy and Service Cloud 3 offer with a $326 million purchase of Radian6, the popular social-media monitoring platform. Last week, Oracle made competitive moves to boost its cloud business announcing a $1.5 billion purchase of RightNow, the customer service monitoring company. For that price, Oracle will get a nice set of social cloud applications and some 2,000 reported customers.

Oracle's stockpile of cash and savvy acquisitions has heated up its rivalry with Salesforce … Read more

Salesforce buys Radian6 for $326 million

Salesforce.com today said it has acquired Radian6, a social media monitoring service, for $326 million in cash and stock.

The deal, which is expected to close in the quarter ending July 31, gives Salesforce technology to monitor, track, and analyze social media across properties such as Facebook, LinkedIn, Twitter, and YouTube. Radian6, which counts General Electric, Dell, and UPS as customers, will bolster the technologies included in Chatter and other Salesforce properties.

Radian6 will fall under Salesforce's CRM unit.

Read more of "Salesforce buys Radian6 for $326 million, enters social media monitoring at ZDNet's Between the … Read more