Jack White (White Stripes, Raconteurs, Dead Weather) has a cool video demonstrating his "triple-decker," three-records-in-one 12-inch single, "Blue Blood Blues." You have to watch the video to see exactly how the technology works, but let's just say for now it's a 7 inch 45 rpm single glued to one side of a 12-inch single; but the 12-inch can be pried open to retrieve another 45! It's a limited to 300 edition so I'm sure it'll sell out quickly. The Triple-Decker Record is a Jack White invention; and it's assembled by … Read more
It was just two months ago that Nine Inch Nails released its album Ghosts I-IV in multiple formats, from free nine-song download all the way up to a deluxe LP/CD/Blu-ray set. Today, the band started taking orders for free downloads of its next album, The Slip; like Radiohead did with In Rainbows, the band will subsequently release the album on CD and LP format.
Everybody's interested in the business model--has free-then-fee already gotten old?--but when's the last time you saw a band release two albums in two months? Sure, Trent's interested in making a … Read more
Back in the old days (like 2007), the marketing strategy for new albums included a prerelease "rolling thunder" PR campaign. First came a single, followed shortly by the video.
Then a few chosen reviewers would get early copies with "NOT FOR RESALE" imprinted across the front, allowing them to have their reviews ready slightly before or on the release date. Retail outlets would receive promotional matter, like cardboard cutouts of the band standing in front of the album cover. A few warm-up shows would feature songs from the record. Meanwhile, somebody--a reviewer, a disgruntled record … Read more