Guess what Apple's research and development spending is as a percentage of revenue?
Chances are your answers are so far off that Apple's R&D spending could be a drinking game.
If you ask a few friends you're likely to get guesses anywhere from 4 percent to maybe 10 percent or so. The real answer: R&D represents 2.2 percent of sales.
The point is worth pondering as Apple preps its fiscal fourth-quarter earnings tomorrow. For the nine months ended June 25, Apple's R&D spending was $1.78 billion, or 2.… Read more