Innovation and re-invention at the Stanford Cool Product Expo
STANFORD, Calif. -- Finding a new product idea is never easy. You have to understand your target audience and test the market. But not every new product comes from a new idea -- sometimes the best products are simply new ways of viewing the world, or new approaches to old problems.
At the Cool Product Expo held at Stanford University this week, a few of the designs on hand are re-imagining some classic products -- in ways you might never have thought possible.One company, Impossible, is hoping to revive instant photography, and dozens of other companies -- 11 of … Read more