promotion

FTC places new rules on celebrity tweeters

The Federal Trade Commission has updated its consumer protection rules for online activities, and has specifically taken aim at celebrity tweeters.

The agency released the rules yesterday (PDF), and outlined how celebrities who want to promote a product on Twitter should do so. To illustrate its point, the FTC used a fictional celebrity it called Juli Starz. The original tweet shows her endorsing a "Fat-away" pill that helped her lose 30 pounds in six weeks. That tweet was accompanied by a URL to the product's site.

According to the FTC, that kind of endorsement is now illegal. … Read more

Facebook lets users pay to promote friends' posts

Facebook says it's rolling out a new feature today that lets users pay to promote their friends' posts.

That means you can push your friend's post up to the top of the news feeds of users within their network. To promote a post, just click on the menu button on the top right corner of a post, according to images of the feature provided by Facebook. Only people with fewer than 5,000 friends or subscribers can use the feature.

Facebook thinks people will want to use this feature to promote charity fundraisers and events, or help friends … Read more

Twitter bumps the price of Promoted Trends to $200K

In a sign that suggests healthy demand for Twitter's advertising, the microblogging site has reportedly increased the daily price of its Promoted Trends to $200,000.

The new price, which is a 33 percent increase over the previous price, went into effect earlier this year, according to an All Things D report. The price has increased 150 percent since the program launched in 2010 with a daily price of $80,000.

Twitter promotes the feature as a way for business to increase interest in a brand or product. Promoted Trends appear in Twitter's Trends section to the left … Read more

Twitter unveils new ad tools for better keyword matching

Twitter said today that it has launched new tools that give advertisers better ways to match promoted tweets to search terms.

In a blog post this afternoon, Twitter said that advertisers can now choose to buy promoted tweets against exact keyword matches, phrase matches, or basic keyword matches. This should allow them to place their promoted tweets against a much wider selection of search terms, if they choose to do so.

At the same time, the microblogging service is now allowing advertisers to restrict their promoted tweets from showing up in searches for specific keywords. "For instance, if you … Read more

Facebook: Businesses have paid for 2.5 million promoted posts

Facebook released some new numbers today for its local business Pages, revealing that about 2 percent of the Pages have used promoted posts.

The social network said it's reached 13 million local Pages now -- up from the 12.8 million last reported during its earnings call in October -- and 300,000 of those have promoted more than 2.5 million posts. Promoted posts are ones that Pages pay for to make sure they reach more of their Facebook fans.

According to a Facebook representative, Facebook Director of Global SMB Markets Dan Levy went over some of these … Read more

How does Facebook decide which posts you see? Let Yoda explain

Facebook's been under a lot of scrutiny lately to explain why some brands' posts haven't been reaching as many users as usual, so it brought in a big name to shed some light on the process: Yoda.

Facebook Product Manager Will Cathcart channeled the fabled Jedi Master to explain how the network's algorithm, called EdgeRank, works to keep irrelevant content off a users' feed. If Yoda continually tells Facebook that he doesn't want to see updates from the Death Star, the algorithm makes sure he won't.

"What would Yoda do if he sees this … Read more

Facebook caters to businesses, others with separate news feed

As Facebook works to keep its users happy by minimizing the number of promotional posts that appear with friends' posts in the News Feed, businesses have asked for a new way to reach fans.

Enter a separate "Pages Feed," rolled out today.

Unlike the standard News Feed, which mixes posts from friends with some posts from promotionally oriented Facebook "Pages" that users have Liked -- and that Facebook's spam filter has deemed relevant -- the Pages Feed is unfiltered and features only the promotional posts. Users can click to it from a button on the … Read more

Twitter predicts users' gender for targeted advertising

Twitter is trying to suss out which of its users are male and which are female. And so far, it's gotten its prediction science down to a 90 percent accuracy rate.

But, let me back up. Why in the world would the social network want to figure out the gender of its individual users?

Why for advertising, of course.

According to Twitter, the fairer sex might like to see a promoted tweet featuring cosmetics, while men would most likely ignore such advertising. All of this apparently matters when trying to generate ad revenue and monetize the site.

Unlike some … Read more

Facebook survey says users don't want promoted posts

Most people won't pay for a promoted post, but they would shell out the cash to buy their friends a gift through Facebook, according to a report from brokerage firm Sterne Agee.

The report (posted below) was based on a survey that asked more than 750 Facebook users to weigh in on the social network's latest ideas for making money -- increased advertising in the form of sponsored stories, Facebook gifts, promoted posts, and a possible search engine.

Of the four potential moneymakers, promoted posts is the least likely to succeed, according to the survey. When this feature … Read more