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Baby Toyota Prius c toddles towards production

The Prius family is about to get bigger and smaller at the same time.

Toyota continues its diversification of the Prius line of hybrid vehicles (which currently comprises the Prius v, the Prius Plug-in, and, of course, the standard Prius) with a new downsized model that the automaker thinks will be great for the tight-quarters driving of major metropolitan areas and as an entry point for young drivers interested in hybridization. We've known that this was coming--we've already seen the concept. Now, however, we finally know what the production model of the Prius c will look like when … Read more

People pick Prius plurality

For the last three generations of the Toyota Prius' existence, Toyota has been curiously tight-lipped about the official plural form of the car's name. This has led to years of confusion, as journalists, dealers, and Prius enthusiasts--yes, they exist--coined all sorts of awkward terms, such as the difficult to say Priuses.

With the unveiling of the Prius V and the Prius C concept and the automaker's plans to expand Prius into a hybrid sub-brand, Toyota, for the first time, was forced to officially choose a plural form of Prius. So, the automaker crowdsourced it, running a contest on … Read more