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Report: YouTube ready to run preroll and postroll ads
YouTube has been plagued with inefficiencies in its ad-sales department and Google is apparently ready to abandon its policy of keeping preroll and postroll ads off the video-sharing site.
The news was first reported Tuesday evening by The Wall Street Journal. The newspaper, citing unnamed sources, also said YouTube will generate about $200 million from ad sales this year, short of Google's expectations.
However, the figure is far higher than most of the guesses made in recent weeks by analysts and media pundits. If accurate, it is almost certain to raise questions about what kind of costs YouTube is … Read more
