Facing greater expenses, the wireless industry is trying to drum up profits by relying more on such services as prepaid and mobile broadband, says a report out today from PwC.
Surveying wireless carriers in the U.S. and Canada last year, PwC found a variety of challenges to their profitability.
Rising smartphone subsidies have forced providers to pay more up front for the privilege of carrying certain smartphones. Though obviously popular, the iPhone requires carriers to pay a huge subsidy, crimping per user profit.
And though providers have been pushing smartphones to their customers, the resulting rise in data usage … Read more