Branded mobile games have become a common marketing tactic for companies. Pop Secret and its Poptopia game is no different in this regard. However, Pop Secret took it a step further and created a device called the Pop Dongle to work with its game.
The dongle, designed by the innovation studio Deeplocal, plugs into the audio-out port of your iOS device and emits a popcorn smell as you play the game. Each dongle contains enough popcorn juice to spray 500 to 1,000 times. Pop Secret is billing it as "the first-ever scented mobile gaming experience."… Read more