First off, you can't exactly start driving with the Playseat F1 race game simulator right out of the box. It's actually an awfully pricey $1,320 racing bucket seat on a F1 car-styled nose with built-in mounting provisions for your steering wheel and pedals, which are not included in the package.
The high cost is probably due to its Red Bull Racing livery, which is officially licensed from the Formula One team. Still, users will get durable vinyl leather upholstery and universal compatibility with all brands of steering wheel kits for PCs and game consoles. The Playseat F1 race game simulator is expected to launch in June.
Need a stronger reason to get one? Here's the sales pitch from Fernando Smit, the company's founder: "The user feels every bump in the road surface. People will experience the race as if they are real racing drivers."