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AT&T ShopAlerts texts location-based promos

AT&T has launched a new service that will send customers texts promoting special deals whenever they're near certain stores.

Teaming up with mobile marketer Placecast to deliver the new ShopAlerts service, AT&T says it's the first mobile provider to offer a location-based marketing program designed for mobile consumers.

AT&T subscribers in New York, Los Angeles, Chicago, and San Francisco who sign up for ShopAlerts will get text messages describing special offers, rewards, coupons, and other promotions at nearby participating stores. AT&T said that so far it's signed up Hewlett … Read more

Trulia partners with 1020 Placecast for targeted ads

Real estate search site Trulia announced Wednesday that it has inked a deal with 1020 Placecast, an advertising company that uses location-based information to target audiences, that will see the site's advertising become location-specific.

Once users input a location they want to learn more about on Trulia, Placecast will access that data and apply it as a key component along with common demographic data points like psychographic information to provide more targeted ads.

"Once we know the place a user is interested in, we can derive a lot of useful insights about what kind of consumer they are, … Read more