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Google tries again in search personalization

More than a year after introducing SearchWiki, Google has decided to try a different approach for personalizing search results: stars.

SearchWiki let people promote or delete various entries in search results. Now Google is switching to a system that instead lets people click a star marker next to search results they like.

"The next time you perform a search, that item will appear in a special list right at the top of your results when relevant," product manager Cedric Dupont and programmer Matthew Watson said Wednesday in a blog post.

The star metaphor is spreading across Google. People … Read more