A company that promises the kind of success that advertisers usually see only via search launched its service Tuesday at the Shop.org conference in Las Vegas.
Permuto focuses on connecting online retailers with product-comparison sites, media outlets, and other "highly profitable" segments of the Web to help them try to sell their products more effectively. CEO and founder Shaukat Shamim asserts that the new platform will deliver the kind of return on client advertising investment that is found today only through search ads.
Permuto's flagship product is called ShopperConnect. The service tracks consumer activity on partner … Read more