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Big surprise: People don't watch commercials
The availability of instant digital downloads from services like iTunes, Amazon, or Netflix has made it convenient for me watch TV shows on my time, without the commercials. Isn't it obvious? I choose when to watch a show and I save about 15 minutes worth of useless advertising.
Similarly, one might use a DVR to record shows and watch them at a later time, with the liberty of fast-forwarding through ads. Although there are those who don't mind commercials, most would probably skip them. So it's not surprising that TiVo reported "nearly all of the television … Read more
