For years we've heard about the ever-widening appeal of video games and game-playing devices. Women gamers, senior gamers, casual gamers, and even the kind of social/mobile gamers who would never refer to themselves with the dreaded G word.
But, when it was time to reveal its first major gaming hardware of the post-iPhone era (the first-gen iPhone was released in 2007, the Xbox 360 in 2005), what did Microsoft do? It narrowcast the launch presentation of the Xbox One to a very targeted demographic group. And no, it wasn't the cliched teenage or twentysomething twitch gamer, it … Read more