open graph 2.0

Facebook, eBay unveil plans to drive future of commerce

Facebook, the world's largest social-networking platform, is tapping eBay's commerce platform to create new social shopping experiences for hundreds of millions of consumers.

Specifically, eBay is integrating Facebook's new Open Graph 2.0 functionality into its global commerce systems, which come under the umbrella of a new business unit called X.commerce, and include eBay, PayPal, and Magento (which has built shopping sites for 100,000 merchants). The news was announced at Innovate, eBay's developer conference, being held today through Friday in San Francisco.

"Facebook is now linked into the largest commerce ecosystem," Matthew … Read more

Originally posted at Digital Media

October 12, 2011 5:33 PM PDT By Laura Locke

Topics:

Software,

Social networking,

Advertising and marketing,

Consumer content,

E-commerce

Tags:

eBay,

Facebook,

Katie Mitic,

Matthew Mengerink,

Open Graph 2.0,

Innovate Developer Conference,

new shopping experiences,

social commerce,

X.Commerce