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Can Microsoft retail succeed where others have failed?
Did Microsoft just serve up more fodder for the wits who direct Apple's lacerating series of Mac versus PC commercials?
On the surface, the decision to open a Microsoft chain of retail outlets sounds like a reasonable idea. With consumer spending plummeting, the competition for shoppers' attention is keener than ever. Why not hang out a shingle and give your wares top billing?
But this route has been fraught for technology companies who lost fortunes paying for under-used real estate compounded by bloated employee payrolls.
In the 1980s, IBM operated a network of retail stores. You could walk in … Read more
