This is a classic "which came first, the chicken or the egg" scenario: more talk on Twitter and higher TV ratings, or is it quality TV and more talk on Twitter?
Whatever the case, market research firm Nielsen has discovered that there is a correlation -- but not necessarily causation -- between Twitter and live TV ratings.
Using data from analytics platform SocialGuide, Nielsen found that 32 million unique people tweeted about TV in the U.S. in 2012. This may have led to Twitter being one of the top three variables aligned with TV ratings. The other … Read more