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New York Times Co. to sell About.com to Barry Diller's IAC

The New York Times Co. is expected to announce soon that it has reached a deal to sell the About Group, which includes Web site About.com, to Barry Diller's InterActiveCorp, a source with knowledge of the deal told CNET.

IAC is expected to pay $300 million in cash for the struggling information site, with the deal closing in the next couple of weeks, the New York Times Co. confirmed in a statement late Sunday.

"About's early expertise in search engine optimization, expert content and revenues from cost-per-click and display advertising made it a valuable component of … Read more