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Yahoo begins ad pact with German social-network site
Yahoo has agreed to start marketing Netlog and showing ads on the German social-networking site, the companies said Tuesday.
The multi-year partnership makes Yahoo's ad network the exclusive supplier of display, or graphical, ads, the companies said. While textual ads appearing next to search-engine results have proved powerfully profitable for Yahoo's top rival, Google, the market for showing display ads has many more players jockeying for top position.
Netlog is used by 1.3 million different people each month, and through the deal, advertisers can use Yahoo or Netlog to reach more than a third of German Internet … Read more
