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Amazon tops Netflix in customer satisfaction survey
U.S. consumers who shop online continue to enjoy the experience more than going to brick-and-mortar stores, according to customer satisfaction rankings released today, and Amazon continues to lead the industry.
A report produced by the American Customer Satisfaction Index (ACSI) and analytics firm ForeSee gave the general e-commerce industry a ranking of 82 out of 100 in 2012 -- a 1.2 percent increase from the year before. Brick-and-mortar stores, however, ranked 76.6.
Not surprisingly, the companies that have seen the most growth are small online retailers and brick-and-mortar retailers that also have a Web presence. This category … Read more
