Microsoft said Thursday that it has landed a deal to help NBC Universal sell television ads.
Starting this fall, NBC will make some of its national and cable advertising inventory available for Microsoft to sell via its Admira system, which uses demographic data to help ad buyers reach the market segments they are seeking.
The two companies did not disclose the financial terms of the deal. The TV ad market is yet another area where Microsoft finds itself in competition with Google, although both are upstarts trying to shake up the traditional means of buying and selling television ads. Internet … Read more