Sony BMG, one of the top four recording companies, has signed a deal with Mozes, a start-up that connects communities through mobile phones.
Mozes will hand Sony BMG music artists a way to communicate with fans through text and voice messages. Right off, this isn't spam, says the company's CEO Dorrian Porter.
He says Mozes only sends messages to people who have opted into the program. If you're a hard-core fan of musician Teddy Geiger, Porter says, you'll want him texting you with his next concert date or leaving a voice message about an upcoming release (… Read more