JLo's new mobile venture has launched its first retail outlet.
Set up as a Verizon Wireless premium retailer, Viva Movil by Jennifer Lopez launched its initial store on Flatbush Avenue in Brooklyn, the company announced Wednesday. Designed to attract customers from the Hispanic community, the store will sell smartphones and tablets from Apple, Samsung, BlackBerry, Motorola, LG, Nokia, and other vendors, all running on Verizon's network. Also on tap will be fashion cases from Jennifer Lopez and accessories from Samsung, BlackBerry, Otterbox, and Harman Kardon.
The store's staffers are bilingual, allowing them to speak with customers in … Read more