In April, Will Young led a group of his fellow Zappos employees on a trip to the nearby Westfield Mall in downtown San Francisco for an afternoon of people watching.
It was more than a social outing. Young, the director of Zappos Labs, has been busy trying to figure out ways to lure more shoppers away from brick-and-mortar stores and into the realm of e-commerce. Though online retail has seen incredible growth in recent years, it accounts for only a small piece of the retail pie. Young wants to change that.
So, visiting the mall and other shopping destinations in … Read more