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AT&T's decision to allow Major League Baseball fans to stream games live onto their iPhones while restricting video streaming using another video application has one advocacy group crying foul.

With the release of the 3.0 version of Apple's iPhone operating system this week, subscribers to a popular application from Major League Baseball called At Bat will now get the chance to stream live video feeds of baseball games directly to their iPhones or iPod Touches. The first game was streamed Thursday afternoon, featuring a match up between the Chicago Cubs and White Sox.

But unlike … Read more

Major League Baseball has been on the cutting-edge of iPhone applications since it debuted the At Bat application at Apple's Worldwide Developers Conference in June 2008. At Bat delivers audio and video highlights, but not real-time games.

Wednesday, MLB.com is releasing a new product--live video streaming of certain baseball games for the iPhone and iPod Touch, with an eye toward providing the full slate of MLB games (some free, some presumably for an additional charge) over the next several months as the season progresses. The new offering is based on the upgrades coming in the iPhone 3.0 software that is being rolled out Wednesday.

There will initially be two games each day, chosen by MLB.com. (The games are subject to local blackout restrictions with Thursday's 2:20 p.m. game between the Chicago Cubs and White Sox the first to be streamed live.)

According to The New York Times, "the video will play regardless of whether an iPhone is connected to a Wi-Fi network or a 3G network. MLB.com says its servers will detect the strength of the phone's connection and adapt the quality of the video accordingly. (It should be interesting to see the quality of the video over AT&T's sometime spotty network.) The application also has DVR features, so users can pause and rewind live games from their device." … Read more

22-year-old Nick Adenhart, along with two others , was killed by an alleged drunk hit-and-run driver April 9. He had just started his first Major League Baseball game for the Los Angeles Angels of Anaheim.

This was the latest in a litany of tragedy that happens to have befallen this team and is referred to by some as "The Curse of the Cowboy," after original owner, actor, and "singing cowboy" Gene Autry.

After Adenhart's death, fans of the team were shocked and saddened. Many wanted to buy a customized shirt, with his name and number, as … Read more

comScore has done a wonderful job. Of marketing comScore results.

If the Internet abacus company sees its readings suggest a significant conclusion, it releases the information in an interesting and digestible form.

However, I understand that both comScore and its frats-in-stats at Nielsen Online are having their audits audited by the Interactive Advertising Bureau after mlb.com declared that Nielsen Online's score for its site of 6 million was a "conScore." The real figure, according to mlb.com, was actually 19 million. (the results of the audit's audit are due at the end of this year.)… Read more

Yahoo announced Thursday that it has teamed up with MLB.com, the digital arm of professional baseball's operations, in a partnership that encompasses both video distribution and ad sales.

Considering the turmoil over at Yahoo, the three-year agreement could be either a home run or a strikeout.

On the video side, content from Major League Baseball's MLB.tv will be syndicated on Yahoo Sports through the 2010 season. This means that if you're a Yahoo user, you'll be able to watch live and on-demand baseball games on Yahoo Sports--provided that they're not in your home … Read more